Oxana Shnyreva Portfolio

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finds you well”

The best decision you've ever made.

hello, I am

Hire me

Here is all you need to know

about that

“WHY”

Solid experience crafting effective marketing plans (print, DM, events, media).

Excellent at multitasking, blending analytics with creativity to lead successful ad campaigns and enhance brand visibility.

Passionate about marketing and brand promotion.

I will contribute value to your company.

it’s me :)

my strengths

Creative Problem Solver

Constantly innovating ideas, blending concepts to craft captivating stories.

Understanding Leader

Master of clarity in complex topics. Empathetic leader valuing diverse perspectives.

Positive Strategist

Optimistic mindset, embracing challenges, planning for the future.

Organized Thinker

Structured planner aiming for excellence, focused on growth.

Driven Innovator

Competition drives innovation, pushing me to excel.

Relationship Builder.

Prioritize deep connections. Genuine, empathetic interactions build meaningful relationships.

In all aspects of my career, I'm driven by a desire for growth, understanding, and creativity. I see every challenge as a chance to learn and connect, pushing forward in an ever-changing world.

Background

ČZu - Česká Zemědělská Univerzita v Praze

Economics Policy and Administration, Business and Administration

Master’s degree

Offline and trade marketing specialist| dodo brands

Promoting the top pizza restaurant chain for 3+ years

360 Freelance Marketing

content creation for websites and customer loyalty programs,

Creating eye-catching and vibrant advertisements,

Developing and execute brand marketing strategies

what i can offer

Branding

Crafting unique visual styles and logos, shaping a brand identity. Developing a strategy that embodies your brand's distinctiveness and values.

marketing

Crafting marketing strategies for brand recognition, audience engagement, and sales growth. Market analysis, creative campaign development, SMM, content optimization, and performance evaluation.

Design and copywriting services for business cards, brochures, logos, flyers, posters, and landing pages.

showcases

Here are some of the projects I worked on

outdoor creatives

outdoor creatives

magnet drawing competition

Kids' workshops & brand activation events

creating an Advent calendar:gifts marathon

Theme-based decorations for branches

Collaborations

outdoor creatives

Branding of various of advertising assets

branding and launching of new branches

outdoor creatives

Outdoor Advertising Showcase

Improving communication and interaction in elevators, Upgraded creatives for elevator advertising

how it was before

Poor design of advert with lack of focus on product
Stale strategy with no change in layout in elevator for four months
Poor offer with no connection to brand, just selling two pizzas at a low price
No audience analysis conducted and no target group defined.

how it has become

Superiority of the visual image
Engaging content
Clear target audience

Increased the average bill, added a "luxury and opulence" design, added an affirming headline "You Deserve More"

Ensure the advert was optimised taking into account the designs of other adverts in the elevator competing for attention

ROI increased from 11.5% to 37%
Promo code activations increased from 570 to 1565 (average across cities)

Outdoor Advertising Showcases

you can find more outdoor creatives below

Topical content
capturing attention & Engaging contact
Clear target audience
different offers

creating an Advent calendar

the biggest fail for 5 000 kč

"Gift Marathon" campaign in select pizzerias ran from Dec 22, 2019, to Jan 1, 2020, distributing 21,700 postcards costing $0.6 each.

Daily offers were designed to avoid kitchen load, with promotions like discounted pizzas and dessert giveaways for customer engagement.

Cost per Acquisition averaged $18, with campaign revenue at $3,830 and a $150 profit after costs.

The campaign incurred an operational loss of -$295 due to high printing expenses.

so..

The campaign's mixed results underscore the need for better planning and audience understanding. Suggestions include simplifying offer mechanics and reducing print costs by opting for simpler flyer designs.

Future campaigns should explore integrated marketing strategies to enhance customer engagement and conversion rates.

Concluding thoughts: Despite facing financial challenges, the campaign offered insights into promotional strategy effectiveness. Future efforts should focus on cost-effective promotional materials and clearer customer targeting to improve outcomes.

and more

As a marketing specialist with a passionate personality, I have also helped deliver this:

Launching of a new product line (designing and producing eye-catching POS displays, creating product brochures, and organizing in-store promotional events).

workshops

me :)

and this:

Managing collaboration and sponsorships with local vendors, suppliers, partners and influencers.

and this either:

Collaborated with other departments, to open new pizzerias from scratch in three cities. Developed a market penetration strategy, conducted market and competitor research, and created a marketing strategy to attract new customers.